Focused Course Program of "Digital Marketing Management”

 

- Ming Chuan University International College Enforcement Rules for “Focused Course Program of Digital Marketing Management”

- Curriculum Framework: 

序號

No.

課程名稱

Name of Course

科目代碼

Course No.

學分數

Credits

開課單位

Responsible Teaching Unit

備註

Notes

1

管理學

Management

99405

3

傳播學程、

國企學程、時尚學程

Journalism and Mass Communication program

International Business and Trade program

Fashion & Innovation Management program

全英語授課

English-taught Course

2

行銷管理

Marketing Management

99213

3

傳播學程、

國企學程、時尚學程

Journalism and Mass Communication program

International Business and Trade program

Fashion & Innovation Management program

全英語授課

English-taught Course

3

電子商務

E- Commerce

99524

3

傳播學程、

國企學程、時尚學程

Journalism and Mass Communication program

International Business and Trade program

Fashion & Innovation Management program

全英語授課

English-taught Course

4

消費者行為

Consumer Behavior

99232

27312

3

傳播學程、

國企學程、時尚學程

Journalism and Mass Communication program

International Business and Trade program

Fashion & Innovation Management program

全英語授課

English-taught Course

5

服務行銷

Service Marketing

99241

27435

3

傳播學程、

國企學程、時尚學程

Journalism and Mass Communication program

International Business and Trade program

Fashion & Innovation Management program

全英語授課

English-taught Course

6

國際行銷

International Marketing

99223

3

國企學程

International Business and Trade program

全英語授課

English-taught Course

7

廣告學與品牌溝通

Introduction to Advertising and Integrated Brand Communication

27122

3

傳播學程

Journalism and Mass Communication program

全英語授課

English-taught Course

8

行銷原理

Principles of Marketing

27212

3

傳播學程

Journalism and Mass Communication program

全英語授課

English-taught Course

9

多媒體製作

Multimedia Production

27223

3

傳播學程

Journalism and Mass Communication program

全英語授課

English-taught Course

10

時尚與網路行銷

Fashion and Network Marketing

25312

3

時尚學程

Fashion & Innovation Management program

全英語授課

English-taught Course

11

時尚與新媒體

Fashion and New Media

25222

3

時尚學程

Fashion & Innovation Management program

全英語授課

English-taught Course

備註:Notes:

修讀本學程之學生應修讀完成至少21學分課程,且至少應有6學分不屬於學生原科系、組、學位學程及輔系之科目。

Students who study in this program need to complete at least 21 credits of the courses listed in this curriculum and at least 6 of the credits are to be not from those courses which belong to their original department, group, degree program, or minor.

 

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