Focused Course Program of Digital Marketing Management Curriculum Framework No. Name of Course Course No. Credits Responsible Teaching Unit 1 Management 99405 3 JMC
IBT
FIM 2 Marketing Management (Fashion Marketing) 99213
(25214) 3 JMC
IBT
FIM 3 E- Commerce 99524
25338 3 JMC
IBT
FIM 4 Consumer Behavior 99232
27312
25230 3 JMC
IBT
FIM 5 Service Marketing 99241
27435
25354 3 JMC
IBT
FIM 6 International Marketing 99223 3 IBT 7 Introduction to Advertising and Integrated Brand Communication 27122 3 JMC 8 Principles of Marketing 27212 3 JMC 9 Multimedia Production 27223 3 JMC 10 Fashion Digital Marketing 25350 3 FIM 11 Integrated Marketing Communication 27446
91144
25249 3 JMC
IBT
FIM