Social Communication and New Media Strategies Focus Course Program Curriculum Framework No. Name of Course Course No. Credits Responsible Teaching Unit 1 Principles of Public Relations 27112 3 JMC
2 Introduction to Advertising and Integrated Brand Communication 27122 3 JMC
3 Multimedia Production 27223 3 JMC
4 Oral Communication 27441 3 JMC
5 Social Media Management 27349 3 JMC
6 Design Thinking and Innovation 99152 3 IBT 7 Integrated Marketing Communication 91144 3 IBT 8 Fashion Visual Merchandising 88235 3 FIM 9 Sustainability in Fashion and Creative Industries 25129 3 FIM Remarks Students who study in this program need to complete at least 15 credits of the courses listed in this curriculum and at least 6 of the credits are to be not from those courses which belong to their original department, group, degree program. (At least three courses from JMC program, one course from IBT program and one course from FIM program.)